Un rilancio globale
del brand guidato
da storie uniche
e originali.
Solitamente i brand raccontano storie
che gli attori imparano e recitano.
Qui si fa esattamente l’opposto: nessun attore, solo persone vere con storie uniche
e imprevedibili.
Questo è l’inizio di ogni #driveyourstory.
Ian McKinley
He is a rugby professional player with Benetton Treviso and Italy. He returned to playing rugby after an injury that made him partially blind.
Arbel Kynan
She is an Israeli model who has been a late bloomer for fashion world, because she served in the army for her country for a while. Nevertheless, Arbel has never given up on her dream and today she is an international model.
